Spike Silvernail

ICE PACK Trade Show Booth

spike — Sun, 22 Apr 2012 04:25:40 +0000

When I designed the ICE PACK trade show booth I knew it was the perfect place to show the different types of disasters that the systems were created to help people through. By combining the photos, weather icons, colors and multimedia presentation I was able to show attendees what the product was before they even talked to a sales person. Booth traffic at the show in the photo on the right was the highest show of the season.

InDesign, Photoshop, Illustrator, Final Cut Pro X

APO Trade Show Booth ISDEF Show

spike — Sun, 22 Apr 2012 04:10:00 +0000

I created this trade show backdrop booth specifically for the ISDEF tradeshow in Tel Aviv, Israel. The graphics were specifically chosen because of the shows military and law enforcement attendees. Since each of the booths were a standard size and shape the design needed to stand out from the everyday to draw potential customers in to the booth.

InDesign, Photoshop, Illustrator (Adobe CS5)

Ashbury Precision Ordnance [APO] logo

spike — Sat, 21 Apr 2012 22:44:20 +0000

I created the Ashbury Precision Ordnance Mfg. logo based around the US Army’s ordnance logo. The color scheme I used was a rich black and copper color to compliment the coatings the rifle chassis were offered.

Illustrator (Adobe CS5)

ICE PACK logo, container, shipping boxes

spike — Sat, 21 Apr 2012 21:28:58 +0000

When I saw the idea of the ICE PACK Emergency Preparedness Systems on paper I knew the design and branding of the product had to be off the charts. I worked with top management to make sure the flavor of the old (read civil defense) and a trusted feeling of protection (shield) was reflected in the logo.

I carried the theme of the shield throughout the product containers and shipping boxes. The container color was chosen to be a bright yellow with glow-in-the-dark labels so they were easily seen in low light conditions.

InDesign, Illustrator (Adobe CS5)

Ashbury 2010 SHOT Show LIVE Fire! event

spike — Sat, 21 Apr 2012 21:01:10 +0000

I created this video for our company’s fans who could not attend the 2010 SHOT Show LIVE Fire! Event in Las Vegas. The video shows off the weapons systems capabilities and the various models. I shot this video completely on an iPhone 3GS.

iPhone 3GS, Final Cut Pro X

APO Asymmetric Warrior ASW50 product demo

spike — Sat, 21 Apr 2012 20:55:17 +0000

I edited this video together from various video footage our company had from a 12 month period. The piece was created to give prospective buyers an overview of the ASW50 which is based on the 50 BMG rifle.

SONY Pro Cam, Final Cut Pro X

APO 2012 SHOT Show Wrap Up (trade show)

spike — Sat, 21 Apr 2012 20:46:24 +0000

I designed and edited the 2012 SHOT Show Wrap Up video as a compilation of both video our company shot as well as other companies that featured our products. The overall feeling I wanted for the viewers was a feeling of what happened at the show and how consumers felt about our product.

SONY Pro Cam, Final Cut Pro X

Mission: Sleep (Non-profit)

spike — Sat, 21 Apr 2012 20:40:36 +0000

I created the Mission: Sleep one page website overnight to support the new non-profit organization that provides free overnight care for military moms. The one page website contains all the needed information for military moms in need and those who want to donate. I also created the Mission: Sleep logo.

WordPress, Photoshop, Illustrator (Adobe CS5)

APO datasheets

spike — Sat, 21 Apr 2012 18:50:48 +0000

I updated each of these letter sized datasheets with the current branding I created for the company. Each has a similar layout so the potential buyer can easily find relevant information, specifications and photos of the product they are interested in.

InDesign, Photoshop, Illustrator (Adobe CS5). photography

APO SABER-FORSST Brochure

spike — Sat, 21 Apr 2012 18:46:52 +0000

I created this letter sized bi-fold brochure to easily show off all three versions of the SABER-FORSST rifle chassis. The layout shows a full profile of the chassis, the different versions and available options so prospective buyers can see all their options in one place.

InDesign, Photoshop, Illustrator (Adobe CS5)